The Drum's 'Spotlight' is a bi-monthly series that take a look at the key trends, influential people, rising stars and important events in interesting Asia Pacific countries. In June, we started the series with Singapore. This month, we are looking at Hong Kong.
Hong Kong, the Special Administrative Region of China, is considered a major financial sector in the Asia Pacific and has the second-highest number of business headquarters in the region.
In this edition, we ask the industry, namely the likes of Bowtie, Alibaba, Adludio, Jack Morton, CNN, The Wall Street Journal, The Trade Desk, Lewis and Racepoint Global, on what to expect from the former British colony in the month of August.
What are the current trends in Hong Kong at the moment?
Andy Chung, managing director for Hong Kong at Xaxis
There is a more prevalent use of mobile wallets amongst HK people compared to one to two years ago. The usage of PayMe app (a mobile app developed by HSBC) and FPS (Fast Pay Service) by all major banks are experiencing exponential growth.
This trend also creates an intensely competitive landscape between players like Alipay, WeChat pay, Octopus & Apple Pay as they strive to gain market share.
Who are some of the rising stars in Hong Kong we should look out for?
Andy Chung, managing director for Hong Kong at Xaxis
Sammy Li, the associate director of Mindshare HK and Julia Li, the senior client development manager of Xaxis HK.
Li had recently won the Greater China Young Achiever of the Year award from one of the marketing organizers and was nominated to attend Cannes Lion 2019 – the annual landmark event for the industry - this year!
Julia Li has led campaigns for important clients such as Alibaba, MGM Cotai and even Xaxis which has won numerous global and regional Agency of the Year awards. Julia has great potential and is no doubt one of the rising stars we take pride in!
