Strategic partnerships

Xaxis ist eine Partnerschaft mit Amazon eingegangen, um Werbetreibenden und Agenturen die Möglichkeit zu geben, Zielgruppen programmatisch über das Web zu erreichen. Als einer der wichtigsten globalen Partner von Xaxis arbeiten wir eng mit Amazon zusammen, um sicherzustellen, dass unsere Kunden zufrieden sind und wir neue und innovative Lösungen entwickeln, die bessere Ergebnisse liefern und gleichzeitig die programmatische Industrie voranbringen.

Mit Amazon DSP erhalten Kunden Zugang zu Amazons exklusiven Audience Insights und die Möglichkeit, ihre Zielgruppen mit einer einzigartigen Ansicht über Geräte und Formate hinweg zu erreichen. Amazons Einblicke in die Zielgruppe ermöglichen es Kunden, den Einfluss von Werbung auf die Art und Weise, wie Verbraucher Produkte über verschiedene Touchpoints entdecken, recherchieren und kaufen, genau zu messen.

Xaxis und Amazon zusammen bedeutet:

• Unsere Kampagnen, die über Mobile, Video, CTV, Produktsuche und Display laufen, sorgen für einen starken Markenlift und ROAS über eine Vielzahl von hochwertigen Inventarquellen sowohl auf Amazon und Apps als auch über die Amazon Publisher Services und Drittanbieterbörsen.
• Unser talentiertes Team von für Amazon Advertising akkreditierten Händlern beherrscht Amazons DSP und die vielen damit verbundenen Ebenen, um sowohl ROAS als auch nachhaltige Brand Health-Ergebnisse zu erzielen. Dies ermöglicht uns, auf wertorientiertere Metriken wie Viewable CPM (VCPM) und Cost per Unique Page View hinzuarbeiten.

Xaxis and Oracle Advertising have joined forces to help advertisers and agencies deliver better business outcomes by connecting with their target audiences and measuring the efficacy of their campaigns across channels and platforms in a programmatic world.

With Oracle Advertising, clients receive customized solutions for their advertising needs, inclusive of audience activation, contextual intelligence, and comprehensive campaign measurement.  

Xaxis and Oracle Advertising together means:

• A solides Verständnis der plattformübergreifenden Zielgruppe Reichweite und Frequenz, gekoppelt mit anpassbaren kontextbezogenen Targeting-Lösungen, die eine sichere und relevant Werbung in großem Umfang.

• Kunden mit den richtigen Botschaften an den richtigen Touchpoints zu erreichen zunehmend komplexen digitalen Journeys zu erreichen und effektiv zu messen und zu optimieren.

• Unter Mehr als nur Verifizierung durch umfassende Messtechnologie, die Veränderungen vorwegnimmt und Markenwerbung online wirklich effektiver macht.

More information

• Check out our infographic "Visualizing Reach: Creating relevance in an omnichannel world" produced in collaboration with Oracle
• People of Programmatic Podcast Episode 2: Adding context to omnichannel advertising
• People of Programmatic Podcast Episode 8: Adding context to cookieless

Xaxis ist eine Partnerschaft mit Cavai eingegangen, um personalisierte, interaktive Werbeerlebnisse zu ermöglichen, die Werbetreibenden helfen, bessere Ergebnisse aus ihren Medieninvestitionen zu erzielen.

Cavai's proprietäre Technologie, die Cavai Cloud, ermöglicht es Xaxis, dynamische Konversationen innerhalb interaktiver Werbeformate im gesamten programmatischen Ökosystem zu entwerfen, aufzubauen und auszuliefern. Diese interaktiven und konversationellen Formate laden Konsumenten dazu ein, in einen zweiseitigen Dialog mit Marken zu treten. Sie bieten eine personalisierte Erfahrung für jeden Kunden, während sie das Engagement erhöhen und verwertbare Erkenntnisse für den Werbetreibenden liefern.

In Verbindung mit der Xaxis-eigenen KI-Technologie Copilot ermöglicht diese Partnerschaft den Kunden von Xaxis, Werbung zu schalten, die nicht nur kreativ wirksam ist, sondern auch intelligent optimiert ist, um Markenergebnisse und ROI zu verbessern.

Mit einem datenschutzfreundlichen Ansatz entwickelt, legen Cavais Formate keine Cookies ab oder sammeln sie, noch sind sie auf Cookies angewiesen, um ausgeliefert zu werden. Sie sammeln und nutzen dynamisch Leistungsdaten durch echte Interaktionen mit Kunden in Echtzeit.

 Xaxis und Cavai zusammen bedeutet:

• Xaxis nutzt die Cavai-Cloud-Technologie zusammen mit Copilot, um hochgradig ansprechende, interaktive Conversational-Advertising-Strategien bereitzustellen, die den Markenaufschwung fördern und zu echten Geschäftsergebnissen führen.
• Marken haben Zugang zu verwertbaren, datengesteuerten Erkenntnissen, die ihnen helfen, sich in der komplexen kochlosen Welt zurechtzufinden.
• Die Verbraucher können persönlichere, relevante Markeninteraktionen erleben, die als dynamische und interaktive Erlebnisse geliefert werden.

Jivox is transforming the way the world experiences digital marketing by connecting brands with their audiences in the most personalized way. Jivox’ Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

Xaxis has partnered with DoubleVerify to enable advertisers to drive campaign quality and effectiveness and to maximize return on their digital advertising investments. DV’s suite of pre- and post-bid solutions help to build a baseline of quality for media buyers and further drive performance through relevant contextual targeting and attention-based metrics.

By leveraging DoubleVerify’s solutions, advertisers can ensure they’re bidding on the highest quality inventory that is measured by a proprietary, MRC-accredited metric called the DV Authentic Ad™. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands working with Xaxis to use the DV Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.

DV and Xaxis are working together to ensure Xaxis staff are fully trained on DV products and best practices via DV University to deliver campaign excellence for their advertiser clients.

Xaxis and DoubleVerify together means:

• Advertisers can create a centralized set of brand safety and suitability and fraud controls and automatically deploy these controls across multiple programmatic buying platforms and campaigns. This offers heightened levels of advertiser protection and drives substantial gains in both operating efficiency and campaign performance.
• Privacy-friendly solutions that enable brands to reach the most relevant audiences and measure consumer attention and optimize performance.
• Advanced app-level controls and transparency on Connected TV (CTV) that allow digital advertisers to ensure quality and drive performance on the largest screen in the house.

Xaxis and Yahoo have partnered closely to drive results for clients looking for business results, whether that be brand awareness, engagements, or sales. Yahoo’s DSP provides scale, unique data, and exclusive supply without compromising transparency.

With the Yahoo DSP, Xaxis clients receive:

• Identity at the Core –Built on more than 200 billion data signals per day and first-party data. As a result, marketers can work with programmatic teams to test identity solutions to prepare for a post-cookie world and create unique audiences to extend reach or drive performance.
• Premium Exclusive Inventory - Exclusive reserved access to Yahoo & Microsoft properties.
• Performance - Machine learning that consistently drives performance by using proprietary performance algorithms.

Channel Factory is a trusted YouTube Measurement Program partner that removes complexity from the YouTube ecosystem, and provides streamlined brand safety, suitability and performance on YouTube. Channel Factory's technology platform leverages proprietary data inputs like transcriptions, sentiment, historical performance, and content type, plus we have exclusive data from our partners like Comscore & IAS.

Channel Factory & Xaxis partner closely to integrate brand suitability and top performance for Xaxis YouTube Campaigns into Xaxis Dashboard. We provide GARM measurement for campaigns that utilize Channel Factory lists, ensuring Xaxis campaigns are always safe and suitable. Additionally, Channel Factory has unique behavioural and contextual segments through exclusive partnerships with Comscore and IAS that is available to any/all Xaxis campaigns that want Comscore's 3rd party audience verification on their YouTube campaign.

OpenSlate is a global content measurement and analytics company. The company’s technology and independent ratings system unlocks insight into the nature and quality of content on the world’s largest platforms. Media buyers and sellers partner with OpenSlate to measure and manage the safety, suitability and affinity of ad-supported content. OpenSlate's full-featured contextual advertising platform maximizes brand protection and message alignment while streamlining workflows. OpenSlate is used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at openslate.com.

Xaxis’ longstanding partnership with Xandr enables Xaxis to execute advanced programmatic campaigns in a trusted and streamlined environment, which is instrumental to Xaxis’ ability to deliver real business outcomes for Xaxis clients.

A key element of the Xaxis-Xandr partnership is the advanced integration of Xaxis’ proprietary AI solution, Copilot. Xandr also provides access to log-level data, which allows Xaxis to build business intelligence reporting across all of our accounts and enables Xaxis traders to use Xaxis’ cutting-edge machine learning models to streamline bidding and investment decisions.

Xaxis uses Xandr’s InvestDSP to enable advertisers to reach their audiences across digital and TV.

Xaxis and Xandr’s InvestDSP together means:

• • Delivering advanced, guaranteed, and custom outcomes across display, mobile, video, and audio. Xaxis campaigns drive strong ROAS by targeting bespoke audiences within Xandr’s premium marketplaces.
  • Advertisers can integrate their existing audiences into Xandr, enabling Xaxis to reach their target audience and drive relevance.
  • Expert campaign management. Xaxis traders possess InvestDSP certifications, ensuring Xaxis provide the best performance across all campaigns.
  • The ability to mobilize Xaxis’ Data Science team that builds custom Copilot models that use advertisers’ first party data to its fullest potential.
  • Assurance of brand safety and suitability, as Xandr’s open ecosystem allows Xaxis to integrate with preferred 3rd party verification providers.

Xaxis also uses the Xandr Monetize platform in a number of markets to aggregate, curate, and optimize Xaxis’ Premium Supply. This enables Xaxis to gain end-to-end visibility on all buys, ensuring Xaxis deliver clients’ programmatic campaigns into engaging, effective, and brand-safe environments.

The mutual focus on innovation is also essential to the partnership. Xaxis and Xandr continuously seek out and develop innovative solutions including new formats, channels, performance measures, and audience targeting capabilities.

Here are some of the ways the Xaxis and IAS partnership helps make sure every impression counts for our clients:

• The IAS Media Quality solution helps Xaxis clients achieve highly viewable, fraud-free, safe, and suitable impressions across screens. From desktop to mobile, video to CTV, social to programmatic, IAS solutions help brands and publishers boost impact and drive efficiency.
• The IAS Context Control solution uses patented semantic technology and Natural Language Processing to provide human-like machine comprehension of content, including the sentiment of the page. And IAS goes even further, interpreting the emotions of the author to understand the true meaning of the content, and ensuring contextual relevance of the environment for brands.
• The IAS Academy and Global Expert Program are extended throughout the Xaxis global network through this partnership, providing opportunities for knowledge sharing, training on new solutions, and developing new skills to serve our clients more seamlessly.

IAS & Xaxis Together Means:

• Safer Audio Advertising. IAS is empowering greater brand safety and suitability for advertising and measurement by partnering with major podcast platforms.
• Smarter Gaming Capabilities. IAS provides powerful in-game measurement solutions with Anzu.
• Advanced CTV Solutions. IAS enables total CTV transparency with current and future solutions like brand safety, contextual avoidance, contextual targeting, ad pod insights, and creative deduping at the channel and content level.
• Enhanced Campaign Efficiency. IAS offers end-to-end Automated Tag solutions and seamless campaign management with MediaOcean’s Prisma.
• Global Impact on Brands. With 19 offices in 12 countries, IAS has a worldwide presence that extends across the Xaxis global network.