Xaxis Under [m]PLATFORM: New Global President Nicolas Bidon Details What’s Changing and What’s Not

Ad Exchanger, 15. August 2017

A few weeks ago, WPP initiated [m]Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media agency families. Most of [m]Platforms’ executive leadership came from Xaxis.
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Xaxis is now part of GroupM Nexus — the world’s largest performance division.