Technology: Just One Part of Your Marketing Advantage

Originally featured on Ad Age, Technology: Just One Part of Your Marketing Advantage, Using the Right Tools Can Supplement Your Brand Strategy - Not Replace It. 
Marketers are responsible for helping our businesses thrive in an industry on a very tough playing field. The good news? We have a wealth of new technology emerging daily to help us win. The key is to harness those tech tools to supplement your marketing strategy, not replace it.
Read more on Advertising Age.