Wie man über Programmatic hinausgeht und sich auf die Verbraucher konzentriert

According to Get Ready for the Age of Programmable Brands, a November 2016 IDC white paper sponsored by Xaxis, 85% of U.S. media buyers use programmatic advertising. Yet brands don't have full confidence that they are reaching the right audiences with their messages in the right channels and frequency.
Read more on Advertising Age.