Personalization is about telling the right story at the right time: Xaxis’ Brian Gleason

Zee Melt's 2016 edition kickstarted this morning, and while it's nearly impossible to attend all of the events that are happening simultaneously (unless one has Hermione's Time Turner), we will be bringing you session reports of some of the interesting talks that we didn't miss.
The pre-lunch session saw many interesting names holding forth on various subjects - Heineken's global head of design Mark van Iterson kickstarted the proceedings in one of the venues, followed by Andrew O'Dell, one-half of US-based Pereira & O'Dell. More on these gentlemen, in subsequent pieces.
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