Xaxis Drives ROI with Programmatic Creative and Copilot Optimization

Published on March 19, 2018
case-study, insights
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The Xaxis team used a mix of data sources to engage a fast casual restaurant's audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client.

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Xaxis is now part of GroupM Nexus — the world’s largest performance division.