The Mindshare and Xaxis teams built a completely bespoke and innovative approach to help drive sales of the Volvo XC90 model. Combining multiple data sources from planing through to execution, they were able to uncover a whole set of new audiences to increase awareness and drive consideration of the XC90. It is no surprise Volvo had such a successful year in sales for this model.
Dave Cottrel, Digital Marketing Manager, Volvo
