The Xaxis team used a variety of tactics to reach the client’s audience, including interest data, purchase data, site retargeting, and look-alike modeling. The campaign delivered an eCPA 61% below goal and an impressive 718% ROAS.
The Xaxis team used a variety of tactics to reach the client’s audience, including interest data, purchase data, site retargeting, and look-alike modeling. The campaign delivered an eCPA 61% below goal and an impressive 718% ROAS.
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