eMarketer's forecasts, data and statistics include estimates for digital display ad spending as compared to other formats (video, rich media, classified, paid search, radio, podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media
Xaxis contributed to the below country reports:
- UK Programmatic Digital Display Ad Spending: Growth Underpinned by Social Spend and Programmatic Direct
- Read it here
- US Programmatic Digital Display Ad Spending: Connected TV Ad Dollars Will Surpass Desktop by 2021
- Read it here
- China Programmatic Digital Display Ad Spending: Demand for Brand Safety and Quality Inventory Drives Programmatic Investment
- Read it here