New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ The study, which was commissioned on behalf of Xaxis and Kinetic, also found that two-thirds of respondents said DOOH ads had encouraged them to search for more information online.
The results of the survey also revealed that DOOH campaigns are regarded by consumers worldwide as innovative, impactful, and strong drivers of action, suggesting they can play an important and unique role in advertisers’ media strategies.
