The DOOH Difference

Key findings include: 

• Consumers are more receptive towards DOOH than marketers in eight out of 11 nations we surveyed. They rated the format between ten and 39 percentage points higher in those countries.
• A majority (70%) believe DOOH “feels really current” and find it to be a useful format for learning more about products or brands, with 72% describing it as “very” or “quite” informative.
• DOOH is showing increasing traction as a performance medium, with many consumers saying that it inspires interaction and encourages them to make a purchase.
  • • 38% have visited a website seen on a DOOH ad, 34% have used a hashtag, and 24% have used a QR code. Nearly all respondents (94%) said they find QR codes to be useful.
• They find DOOH appealing in multiple ways, often surpassing other forms of traditional and digital media.
  • • Compared to TV, 55% more people believe DOOH has ads which improve their perception of the brand (17% vs 11%).
    • Compared to social media, 50% more people believe DOOH delivers memorable ads (24% vs 8%).
    • Compared to online video, 33% more people believe DOOH ads are trustworthy (28% vs 21%).