Recently, Xaxis and IAB Europe jointly released “ Artificial Intelligence – The Myth and Reality of the Online Advertising World”, emphasizing how artificial intelligence is a valuable tool for all stakeholders and brings concrete business results.
With the diversification of media formats, the advertising industry has stepped into the era of all-media interconnection from the era of single TV newspapers. Artificial intelligence has become the number one choice for new Internet marketing companies that are newly advertising, and is also infiltrating into all aspects of life. In the country, excellent artificial intelligence start-ups such as Vision Technology, Shangtang Technology, Video Chain Technology, and Etu Technology were born. At present, the development of online advertising, the integration of advertising and artificial intelligence technology deserves everyone's attention.
China's advertising market development status
At present, China has become the world's second largest advertising market after the United States. According to statistics, the scale of China's advertising industry reached 648.9 billion yuan in 2016. In 2017, China's Internet advertising business totaled 297.515 billion yuan, an increase from the previous year. 29.06%, accounting for 43.14% of the total advertising business. From the perspective of Internet advertising classification, Internet service advertisements accounted for 93.67%, including 3.02 million e-commerce advertisements and 6.465 million other Internet service advertisements. By 2018, the development of mobile social, mobile video, mobile e-commerce, mobile information and other platforms has also accelerated the exploration of advertising. In the next few years, the proportion of mobile advertising in overall online advertising will continue to increase. It is expected that China’s advertising will be 2018-2022. The compound annual growth rate of the business turnover is about 5.63%, and the business volume in 2022 will reach 915.9 billion yuan.
