The Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.
Submissions that really made an impact were those who focused on the results, implemented the creative seamlessly with the data and used programmatic as a way to solve brand safety issues.
According to judge and digital consultant, Julia Smith, entrants were finally focusing on the results. Any of the awards entries that didn't include results were marked down. She said: “We're in a time in which it's all about performance and being able to clearly demonstrate that the innovation, the strategy and the creative worked and truly performed.”
Description
Hawaiian Tropic collaborated with Wavemaker and Xaxis on a short-form video campaign to bolster awareness of its suntan lotion range in the UK. . The campaign delivered fantastic results, delivering video completion rates of 70%, with 82% of viewers watching at least three-seconds of the ad.
