10 questions with... Nicolas Bidon, Global CEO of Xaxis

Source: The Drum | January 5, 2019

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to the global chief executive of Xaxis, Nicolas Bidon.

What was your first ever job?

It was cutting plastic sheets with the same repetitive motion for eight hours a day on a production line when I was 16. It was my parents' way of ensuring I would continue to study hard.

Which industry buzzword annoys you most?

Any of the there letter acronyms the adtech world seemingly cannot stop creating to further confuse clients.

Who would you most love to share a coffee with and why?

Barack Obama: an inspiring leader and pioneer with more than one interesting story to tell. One coffee would be way too short though.