ExchangeWire, May 23, 2018
ExchangeWire, May 23, 2018
Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve beyond just the ‘business of media’ into the ‘business of everything’, the outcomes-based model is gaining traction. ExchangeWire speaks exclusively with Nicolas Bidon, global CEO, Xaxis, about what trading based on outcomes means for the programmatic advertising of the future and why, despite its complexity, the model opens up a wealth of new opportunities for the advertiser, the agency trading desk, and the agency.
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