Strategic partnerships

Xaxis与亚马逊合作，使广告商和代理商能够以程序化的方式在网络上接触受众。作为Xaxis的主要全球合作伙伴之一，我们与亚马逊紧密合作，确保我们的客户满意，我们开发新的和创新的解决方案，提供更好的结果，同时推动程序化行业的发展。

通过亚马逊DSP，客户可以获得亚马逊独有的受众洞察力，并能够以单一的视角跨设备和格式接触他们的受众。亚马逊的受众洞察力使客户能够准确地衡量广告对消费者如何在各个接触点上发现、研究和购买产品的影响。

Xaxis和亚马逊一起意味着。

• 我们的活动跨越移动、视频、CTV、产品搜索和展示，通过亚马逊和应用程序上的各种高质量库存来源，以及通过亚马逊发布者服务和第三方交换，推动强大的品牌提升和ROAS。
• 我们才华横溢的亚马逊广告认证交易员团队已经掌握了亚马逊的DSP及其许多连接层，以推动ROAS和持久的品牌健康结果，使我们能够努力实现更多的价值驱动指标，如可查看的CPM（VCPM）和每独立页面浏览成本。

Xaxis and Oracle Advertising have joined forces to help advertisers and agencies deliver better business outcomes by connecting with their target audiences and measuring the efficacy of their campaigns across channels and platforms in a programmatic world.

With Oracle Advertising, clients receive customized solutions for their advertising needs, inclusive of audience activation, contextual intelligence, and comprehensive campaign measurement.  

Xaxis and Oracle Advertising together means:

• A对跨平台受众的有力理解 覆盖率和频率，再加上 可定制的 的解决方案，以确保安全和 相关的 规模的广告.

• 使客户能够在正确的接触点上以正确的信息接触到客户，贯穿整个过程。 越来越复杂的在日益复杂的数字旅程中，使客户在正确的接触点上以正确的信息接触客户，并有效地衡量和优化。

• 超越验证通过全面的测量技术，超越验证，预测变化，真正使品牌广告在网上更有效。.

More information

• Check out our infographic "Visualizing Reach: Creating relevance in an omnichannel world" produced in collaboration with Oracle
• People of Programmatic Podcast Episode 2: Adding context to omnichannel advertising
• People of Programmatic Podcast Episode 8: Adding context to cookieless

Xaxis与Cavai合作，实现了更加个性化的互动广告体验，帮助广告商从其媒体投资中获得更好的效果。

Cavai的专利技术Cavai Cloud允许Xaxis在整个程序化生态系统中大规模地设计、建立和提供互动广告格式中的动态对话。这些互动和对话形式邀请消费者与品牌进行双向对话。它们为每个客户提供了更加个性化的体验，同时提高了参与度，并为广告商产生了可操作的洞察力。

加上Xaxis专有的人工智能技术Copilot，这种合作关系使Xaxis的客户能够推动广告不仅在创意上有效，而且在智能上优化，以提高品牌效果和投资回报率。

以隐私第一的方式建立，Cavai的格式不投放或收集cookies，也不依赖cookies来传递。它们通过与客户的真正互动，实时收集并动态利用性能数据。

 Xaxis和Cavai在一起意味着。

• Xaxis利用Cavai Cloud技术和Copilot，提供高度参与性、互动性的对话式广告策略，推动品牌提升并带来真正的商业成果。
• 品牌可以获得可操作的、以数据为导向的洞察力，帮助他们在复杂的无序的世界中航行。
• 消费者可以体验到更多个人的、相关的品牌互动，以动态和互动体验的方式传递。

Jivox is transforming the way the world experiences digital marketing by connecting brands with their audiences in the most personalized way. Jivox’ Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

Xaxis has partnered with DoubleVerify to enable advertisers to drive campaign quality and effectiveness and to maximize return on their digital advertising investments. DV’s suite of pre- and post-bid solutions help to build a baseline of quality for media buyers and further drive performance through relevant contextual targeting and attention-based metrics.

By leveraging DoubleVerify’s solutions, advertisers can ensure they’re bidding on the highest quality inventory that is measured by a proprietary, MRC-accredited metric called the DV Authentic Ad™. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand safe environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands working with Xaxis to use the DV Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.

DV and Xaxis are working together to ensure Xaxis staff are fully trained on DV products and best practices via DV University to deliver campaign excellence for their advertiser clients.

Xaxis and DoubleVerify together means:

• Advertisers can create a centralized set of brand safety and suitability and fraud controls and automatically deploy these controls across multiple programmatic buying platforms and campaigns. This offers heightened levels of advertiser protection and drives substantial gains in both operating efficiency and campaign performance.
• Privacy-friendly solutions that enable brands to reach the most relevant audiences and measure consumer attention and optimize performance.
• Advanced app-level controls and transparency on Connected TV (CTV) that allow digital advertisers to ensure quality and drive performance on the largest screen in the house.

Xaxis and Yahoo have partnered closely to drive results for clients looking for business results, whether that be brand awareness, engagements, or sales. Yahoo’s DSP provides scale, unique data, and exclusive supply without compromising transparency.

With the Yahoo DSP, Xaxis clients receive:

• Identity at the Core –Built on more than 200 billion data signals per day and first-party data. As a result, marketers can work with programmatic teams to test identity solutions to prepare for a post-cookie world and create unique audiences to extend reach or drive performance.
• Premium Exclusive Inventory - Exclusive reserved access to Yahoo & Microsoft properties.
• Performance - Machine learning that consistently drives performance by using proprietary performance algorithms.

Channel Factory is a trusted YouTube Measurement Program partner that removes complexity from the YouTube ecosystem, and provides streamlined brand safety, suitability and performance on YouTube. Channel Factory's technology platform leverages proprietary data inputs like transcriptions, sentiment, historical performance, and content type, plus we have exclusive data from our partners like Comscore & IAS.

Channel Factory & Xaxis partner closely to integrate brand suitability and top performance for Xaxis YouTube Campaigns into Xaxis Dashboard. We provide GARM measurement for campaigns that utilize Channel Factory lists, ensuring Xaxis campaigns are always safe and suitable. Additionally, Channel Factory has unique behavioural and contextual segments through exclusive partnerships with Comscore and IAS that is available to any/all Xaxis campaigns that want Comscore's 3rd party audience verification on their YouTube campaign.

OpenSlate is a global content measurement and analytics company. The company’s technology and independent ratings system unlocks insight into the nature and quality of content on the world’s largest platforms. Media buyers and sellers partner with OpenSlate to measure and manage the safety, suitability and affinity of ad-supported content. OpenSlate's full-featured contextual advertising platform maximizes brand protection and message alignment while streamlining workflows. OpenSlate is used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at openslate.com.

Xaxis’ longstanding partnership with Xandr enables Xaxis to execute advanced programmatic campaigns in a trusted and streamlined environment, which is instrumental to Xaxis’ ability to deliver real business outcomes for Xaxis clients.

A key element of the Xaxis-Xandr partnership is the advanced integration of Xaxis’ proprietary AI solution, Copilot. Xandr also provides access to log-level data, which allows Xaxis to build business intelligence reporting across all of our accounts and enables Xaxis traders to use Xaxis’ cutting-edge machine learning models to streamline bidding and investment decisions.

Xaxis uses Xandr’s InvestDSP to enable advertisers to reach their audiences across digital and TV.

Xaxis and Xandr’s InvestDSP together means:

• • Delivering advanced, guaranteed, and custom outcomes across display, mobile, video, and audio. Xaxis campaigns drive strong ROAS by targeting bespoke audiences within Xandr’s premium marketplaces.
  • Advertisers can integrate their existing audiences into Xandr, enabling Xaxis to reach their target audience and drive relevance.
  • Expert campaign management. Xaxis traders possess InvestDSP certifications, ensuring Xaxis provide the best performance across all campaigns.
  • The ability to mobilize Xaxis’ Data Science team that builds custom Copilot models that use advertisers’ first party data to its fullest potential.
  • Assurance of brand safety and suitability, as Xandr’s open ecosystem allows Xaxis to integrate with preferred 3rd party verification providers.

Xaxis also uses the Xandr Monetize platform in a number of markets to aggregate, curate, and optimize Xaxis’ Premium Supply. This enables Xaxis to gain end-to-end visibility on all buys, ensuring Xaxis deliver clients’ programmatic campaigns into engaging, effective, and brand-safe environments.

The mutual focus on innovation is also essential to the partnership. Xaxis and Xandr continuously seek out and develop innovative solutions including new formats, channels, performance measures, and audience targeting capabilities.

Here are some of the ways the Xaxis and IAS partnership helps make sure every impression counts for our clients:

• The IAS Media Quality solution helps Xaxis clients achieve highly viewable, fraud-free, safe, and suitable impressions across screens. From desktop to mobile, video to CTV, social to programmatic, IAS solutions help brands and publishers boost impact and drive efficiency.
• The IAS Context Control solution uses patented semantic technology and Natural Language Processing to provide human-like machine comprehension of content, including the sentiment of the page. And IAS goes even further, interpreting the emotions of the author to understand the true meaning of the content, and ensuring contextual relevance of the environment for brands.
• The IAS Academy and Global Expert Program are extended throughout the Xaxis global network through this partnership, providing opportunities for knowledge sharing, training on new solutions, and developing new skills to serve our clients more seamlessly.

IAS & Xaxis Together Means:

• Safer Audio Advertising. IAS is empowering greater brand safety and suitability for advertising and measurement by partnering with major podcast platforms.
• Smarter Gaming Capabilities. IAS provides powerful in-game measurement solutions with Anzu.
• Advanced CTV Solutions. IAS enables total CTV transparency with current and future solutions like brand safety, contextual avoidance, contextual targeting, ad pod insights, and creative deduping at the channel and content level.
• Enhanced Campaign Efficiency. IAS offers end-to-end Automated Tag solutions and seamless campaign management with MediaOcean’s Prisma.
• Global Impact on Brands. With 19 offices in 12 countries, IAS has a worldwide presence that extends across the Xaxis global network.