Ad Exchanger, August 15, 2017
The holiday shopping season, digital version, is now in full swing following a record online take for both Black Friday and Cyber Monday. With eMarketer predicting a 17% jump in e-commerce sales over the holidays in 2015, this means strong opportunities for brands but also a blizzard of competition.
Read more on PerformanceIN.
The story continues!
Head over to the GroupM website for the latest updates on advanced programmatic solutions.
You will be redirected in in
seconds