Ad Exchanger, August 15, 2017
Xaxis has promoted Nicolas Bidon to the role of global president, replacing Brian Gleason, who recently moved to become global CEO of Group M's new mPlatform data system.
Mr. Bidon was previously Xaxis' CEO for Europe, the Middle East and Africa, which is the WPP-owned programmatic and technology platform's largest region, covering 25 markets.
Read more on Advertising Age.
The story continues!
Head over to the GroupM website for the latest updates on advanced programmatic solutions.
You will be redirected in in
seconds