Xaxis Makes Arshan Saha APAC President as Michel de Rijk Moves to [m]PLATFORM Role

WPP-owned programmatic media platform, Xaxis, has named managing director of Group M Connect, John Wittesaele as president, EMEA, reporting to global president, Nicolas Bidon.
Wittesaele, who brings with him nearly two decades of relevant experience, is responsible for leading Xaxis' strategy and operations across the company’s 25 markets in the region, including helping to drive growth for its specialist companies, Light Reaction, Triad Retail Media, Bannerconnect and plista.
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