Programmatic Technology Leads to Programmable Brands, According to Whitepaper

A new whitepaper sponsored by Xaxis in conjunction with IDC advances the idea that the media industry is seguing into an era of so-called “programmable brands.”
The whitepaper, entitled “Get Ready For The Age of Programmable Brands," focuses on how programmatic is changing the way in which marketers are approaching their TV spends. Programmatic TV (PTV) is also expected to change the way media buyers think and they way they buy.
Read more on MediaPost.