Ad Exchanger, August 15, 2017
WPP’s digital ad-buying group Xaxis has acquired Triad Retail Media, which helps retailers sell ads on their websites.
While terms of the transaction weren’t disclosed, Xaxis says it’s the largest deal it’s ever done. Triad was purchased from private-equity firm Rockbridge Growth Equity LLC.
Read more on The Wall Street Journal.
The story continues!
Head over to the GroupM website for the latest updates on advanced programmatic solutions.
You will be redirected in in
seconds