Ad Exchanger, August 15, 2017
CANNES — TV ads bought using programmatic technology will grow to represent just 1% of the overall US TV ad spend in 2016, according to a recent eMarketer forecast.
But, if you thought that was small, just look at the Asia-Pacific region, where things are still in their “infancy”, according to the Group M programmatic exec trying to boost the tech in the area.
Read more on Beet TV.
The story continues!
Head over to the GroupM website for the latest updates on advanced programmatic solutions.
You will be redirected in in
seconds