Xaxis’ First Latin America CEO Talks About Growing Business in a Region with Vastly Diverse Cultures

WPP-owned ad network-slash-tech shop Xaxis has its first-ever Latin America CEO.
Lucas Mentasti was promoted from the unit’s Latin America managing director to its chief. It’s a big step up from where he started in 2013, moving from Publicis-owned Starcom to head up Xaxis’ Latin America business.
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