Xaxis UK has been certified with IAB Gold Standard 2.0. We’re among the first companies to be certified against the renewed Gold Standard together with YouTube, Facebook and IndexExchange, while GroupM is the only agency group included in this announcement.
The Gold Standard has been expanded to include support for industry initiatives such as Transparency and Consent Framework, IAB Tech Lab’s sellers.json and OpenRTB SupplyChain Object.
This is incredibly important in ensuring we reduce advertising fraud, uphold brand safety, improve the user experience and increase transparency about personal data processing for all of our clients and their brands.
