The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic

Discussion points

• Original promise of programmatic and what’s ahead
• Acceleration of working with trusted partners to navigate the complexity and a clear first party data strategy to execute on
  • COVID-19 has pushed business of all sizes and verticals to double down on ecommerce/digital strategies
  • Makes it easier for us to connect actions we take on behalf of clients and the outcomes they see
• How programmatic was easy to turn down, but also easier than other media formats to recover under COVID-19
• Agility and reactivity of our employees to navigate our clients and industry through this
• Creativity in solving new problems, ingenuity of our employees in maintain culture (Thrive Day)
• Still opportunity for brands to do use data to really do right message, right time, right audience by informing creative (XCS)
  • Under COVID-19 it allowed us to scale/change creative to new message
  • Will drive next big wave of better consumer experience
• Acceleration of DOOH under COVID – nimbleness, geo-fencing benefits as markets/economies are in different phases of opening