媒介购买和规划战略必须朝着实现商业目标的方向发展。人工智能（AI）已经改变了我们可以实现的目标，如何实现，以及用于了解成功的指标。
本文阐述了什么是人工智能，将其应用于广告的策略，以及获得专业知识、评估合作伙伴并与之合作以利用人工智能提供的机会实现最佳商业成果的最佳方法。
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